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“Phones get updated, but the inner life of teenagers, and the things that they struggle with, are pretty timeless, regardless of what device they’re on,” Schwartz said.
There was no shortage of high-profile guest stars throughout the run, either, as luminaries from the world of fashion, publishing, music, and art appeared on the series.
Formed by the union of the WB and UPN, the new network—led by then President of Entertainment Dawn Ostroff—was searching for an identity.
“We knew we needed the show,” Ostroff (currently president of Condé Nast Entertainment) said. You have to really hit something that’s in the zeitgeist, or really going to matter to people in a way that becomes an emotional connection.
(Chace Crawford, who played Nate, noted, “It’s so weird how the same demographic has been frozen in time.
Fourteen- to 20-year-olds still come up to me freaking out and it’s because they binge [the show] on Netflix.”) And in other countries, the show has come to represent the allure and glamour of New York.
I remember where I was [when watching it] and what I was doing in my life.’”Viewers wanted to dress like the characters; they wanted their haircuts and jewelry and ringtones; they wanted to talk like them and listen to the music they listened to.
We can’t put it in writing, but we promise you can go.’ So that’s why I said, ‘O. It just got —which is celebrating the 10th anniversary of its premiere this September—would be that show for anyone who was a teenager or twentysomething (or, in many cases, older than that! The show premiered before Instagram or Snapchat had launched, and before Facebook and Twitter had become the juggernaut forces they are today.
But the premise of the series—an anonymous blogger, who goes by “Gossip Girl,” monitors the goings-on of a small group of glamorous Upper East Side high-schoolers—predicted, to an almost eerie extent, what was to come for our culture.
And, that’s right, Ivanka Trump and Jared Kushner made an appearance, in a club scene filmed at the Boom Boom Room.
(“They did it for the money,” Schwartz said, with a laugh.) Trump said in an interview at the time that she never missed an episode of never did particularly well in the ratings.
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The show had arrived on the scene with a tidal wave of buzz, its actors almost immediately splashed on magazine covers and pushed out onto red carpets; but after burning through plot at a rapid pace (its leading lady, Mischa Barton, saw her character get killed off somewhat unceremoniously in the third season), the show sputtered to a close, ending with a truncated final season.