Usa old dating site on mobile
By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.
While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.
Currently, there are 20 questions to choose from, like “What does the perfect day look like? Once your profile is set, Facebook will use a unique algorithm to match you with potential dates, based on factors like things you have in common and mutual friends.
You won’t see anyone you’re already friends with on Facebook, nor will you see people you’ve blocked.
“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.
It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.
Facebook enters the dating-service market years after competitors like Tinder and Bumble, but it starts with a huge advantage: Most people already have Facebook accounts.
In May, for example, Tinder said it was testing a new feature called Places, which allows users to match with people who like to hang out at the same spots, like bars, restaurants, or clubs.
You can also report and block users with the same tools available elsewhere on the social network.
Facebook restricts potential matches to people located less than 100 kilometers away (there will be a different metric-system equivalent when the product rolls out in the US).
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This story was originally published on September 20, 2018.